Posted 20 hours ago

Surreal Variety Pack - High Protein Cereal – Low Sugar- Healthy Plant Based in Fibre Carb Gluten Free Vegan 13g of Protein, 0g Sugar 240g per Box 4 (1 x each)

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But breakfast cereal is notoriously un-vegan-friendly and, quite frankly, full of shite! High in sugar and low in pretty much everything nutritionally important, conventional cereals frequently leave us unsatisfied. They’re the last thing any health- or eco-conscious individual would wish to consume, let alone want their children to guzzle for breakfast each day. All it took was a gazillion cardboard boxes, twelve rolls of gaffer tape, two ladders, and one fight about who got to play on the ladders. Couldn't be easier.

The cereal market is a well established one, and so there was an initial challenge for Surreal to set themselves apart from the rest. Surreal provides customers with the nostalgia of their favourite childhood cereals without the guilt, but with the added nutritional value. This is a fantastic midpoint between major competitors in their market; less exciting cereals providing nutritional value and sugary cereals that people love but don’t necessarily benefit from. Once we've ousted plates, we'll then fight those forkers in the cutlery industry (long live spoons), before completing the treble by fighting an international quiche conglomerate. The branding hopes to engage a sense of “innocent questioning” for its adult consumers, the Ryrie adds. One of the guiding principles –‘Never stop playing’– is rooted in the idea that a “playful mindset is a healthy mindset”, he explains.It’s most clear in the brand’s messaging, according to Ryrie. “The copy is thought-provoking, upbeat and a little bit eccentric rather than just fun and playful,” he says. These include taglines like ‘You cannot be cereal’ and “It’s surreally good”, which roll out across social media campaigns. An official statement also mentioned how Kellogg’s recently lost a court case challenging the government’s new HFSS guidelines around the sugar content of its cereals. So the exclusion of animal products instantly makes Surreal a more eco-friendly option than the majority of traditional cereals.

The campaign will be live from July 18 to August 15, running across print and digital 96 and 48 sheets in London, Leeds, Manchester, Birmingham and Glasgow. Around 180+ billboards have been placed in these key cities. London design studio Onwards has crafted the “off-beat” branding for adult-orientated cereal brand, Surreal. The finance team said we’d been spending too much money, so to shut them up we made the world’s most budget billboard. Additionally, Surreal isn’t afraid to be disruptive. With a lot of their campaigns referencing big-name breakfast cereals with high sugar content, taking aim at the likes of Frosties on billboards around London. A less conventional strategy like this one feeds into their left-field approach but also increases visibility from established audiences. For instance, most brands use LinkedIn as a B2B marketing tool, adopting a more corporate tone of voice, which can make for a rather monotonous timeline.For some reason, the brainless zombies who work in our marketing team have decided to team up with Wild, FFS Beauty Ltd and LA VIE™ to create this absolute Frankenstein of an advert. The plate has sat atop its porcelain tower for too long and it’s time someone challenged it - which is why we’ve invented “bowls”. They’re sort of like plates, but better. In every way.

Let’s face it, a bowl of seedy muesli might be healthier, but it just can’t satisfy taste cravings in the same way. They are aware of the need to grab the curiosity of their audience without losing their attention, a useful tactic to apply when gaining familiarity in a market. Best of all? The SURREAL recipes are plant-based and gluten free, meaning they’re suitable for all sorts of diets too! Eaten straight out of the box, sprinkled over a chocolate sundae, crumbled over vegan cheesecake or doused in plant milk and slurped up with a spoon, there are endless ways to enjoy cereal! The Forbes-listed brand, since its entry into the cereal scene, has employed creativity and humour to distinguish itself in the industry which has somewhat been starved of innovation for years.Amongst the mundanity of our daily lives, we all need a bit of playful cereal to start the day; now we can enjoy a big bowl for breakfast without the accompanying guilt. From its high-quality vegan ingredients to its rich protein content, Surreal cereal gets a big thumbs up from us 👍🏻 Surreal aims to “make the kind of cereal we all loved as kids nutritionally relevant for today” . Sending a message like this one means customers have a clear, accessible understanding of their product. They’ve demonstrated what sets them apart from the rest. That depends on your perspective. If you’re comparing it to the cheap crap that sells on supermarket shelves, then it is a little on the pricey side. However, if you’re prioritising convenient nutrition at breakfast, then Surreal is value for money, particularly when you opt for their subscription service. Traditional cereals are made of sugar and grains, with very little nutritional value; they have you sniffing out your next sugar hit before you’ve even reached 11am. Sugar-free, protein-rich cereal that’s suitable for vegans (and everyone else) of all ages! Surreal is a gamechanger brand making plant milky waves in the breakfast industry.

Since their launch earlier this year, they’ve steadily been growing and gaining recognition as the new, disruptive cereal brand in the market. But how? Founded by Vita Coco veterans Kit Gammell and Jac Chetlad, Surreal cereals are sugar-free, gluten-free and vegan cereals inspired by our favourite (although less healthy) childhood staples. Surreal contains 240g of cereal in a bag. That means, if you follow conventional cereal portion sizes (32g), you can squeeze 7-8 portions out of the box. Lucy and I love a large breakfast, so we found that 60g was the perfect amount for us.But that’s not stopped us teaming up with Doughnut Time UK and Toolstation to hammer home some advertising. This was demoralising for about twenty minutes, and then we realised it’s the perfect excuse to just not try ever again.Anyway, buy our new bowl and spoon. Or don’t. Whatever. This GRUELLING task involves giving cereal to people and having nice conversations with them if they want to chat (but this is London so they probably won’t)

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