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Rubie's Official Amelia Fang Child Dress, Kids Fancy Dress

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Tracey Devine-Tyley, head of Licensing & Portfolio EMEA, explains: “We understand how important reading is to children; it helps develop their minds and imaginations and we strive to support this through the licences we hold that celebrate reading. Amelia Fang is a fantastic licence for us to acquire. It’s a beloved book series with a strong and growing group of fans consisting of children and parents alike.” Just in time for Halloween, there's a brand new heroine for you to meet - say hello to Amelia Fang! Rubies’ new costumes will feature Amelia Fang and her signature spooky outfits in a variety of sizes. The company will design, market, manufacture and distribute the range in the UK from next year, and says the highly versatile character works equally as well for World Book Day as she does for Halloween. This bonkers character is perfect for Halloween dress-up – you just need a big orange beard and you’re halfway there! Add a top hat (a crooked one gets extra points) and a long dark coat and Mr Gum will be scaring squirrels left, right and centre this Halloween.

Tracey Devine-Tyley, head of licensing and portfolio EMEA, commented: “We understand how important reading is to children as it helps develop their minds and imaginations and we strive to support this through any of the licences we hold which celebrate reading. BookTrust Annual Lecture 2017 and Bookstart 25th anniversary celebrations: Relive the evening in pictures Amelia Fang is the coolest little vampire out there. She lives in the spooky land of Nocturnia, which means that for her, it’s Halloween every day.And what's even better is that Amelia Fang and the Barbaric Ballis the first in a series - so we can expect lots more adventures from her in the future. Rubies is readying for World Book Day on 3rd March with a host of campaigns, beginning with marketing for its officially licensed Amelia Fang costume. Along with her friends Florence the yeti and Grimaldi the reaper, Amelia is about to make some surprising discoveries in the world of Nocturnia...

Aimed at seven to nine year olds there are currently seven books in the series and the highly versatile character of Amelia Fang works equally well with World Book Day and Halloween ranges. But I did get to meet so many other lovely people at the launch. It was such a coven of creative talent – writers, illustrators, art directors, musicians and photographers… It inspires me so much to hear others talk so passionately about their work. And it was thrilling to get so many compliments on Laura’s outfit. I loved making it as much as I loved seeing her wear it. And I was just buzzing with pride.Everything you need to know about The Book Of Dust: La Belle Sauvage and The Secret Commonwealth by Philip Pullman For our single-horned friends, you can find some glittery, rainbow inspiration from The Ultimate Unicorn Joke Book, and for llamas then look no further than our search-and-find book Where’s the Llama? Mr Gum

When Cadpig gets lost playing hide-and-seek, she stumbles into the path of the evil Cruella de Vil. But can her new furry friends help her escape? Suitable for Halloween, medieval cosplay, renaissance costume, performance, fancy dress party, theme party, carnival, etc Keep collections to yourself or inspire other shoppers! Keep in mind that anyone can view public collections - they may also appear in recommendations and other places.Rubies has teamed up with Novel Entertainment for the promotional activity which offers an exclusive giveaway alongside the Horrid Henry dress-up costume. The launch party was just fabulous. Held at T he Crypt of St Pancras Parish Church, London which was originally designed and used for coffin burials from 1822, when the Church was opened, to 1854, when the crypts of all London churches were closed to burials. It was the perfect choice of venue. And everyone looked amazing… Prince Tangine especially! The Amelia Fang book series, (published by Farshore/HarperCollins UK) has sold over 380,000 copies in the UK, and has been translated into 24 languages worldwide. It follows a little vampire with a big heart through adventures in the city of Nocturnia. A report, commissioned by World Book Day, showed how World Book Day welcomes children into the world of books and reading in two ways: by helping them become book owners, many for the first time, and by supporting many other activities and experiences essential for building life-long readers. The survey found that, on World Book Day, children aged 8 to 11 enjoyed dressing up, new books and reading. As well as finding dressing up fun, children’s comments indicated it had benefits for their imagination and could even inspire wider reading.

The costume includes white shirt, white waistcoat, red band, white gloves, and vampire cape with collar. Originally appearing in Dodie Smith’s story The Hundred and One Dalmatians, Cruella has become a classic baddie and is guaranteed to give anyone a chill (especially dog lovers!).The campaign joins others announced by Rubies for World Book Day, including the launch of marketing for its officially licensed Amelia Fang costume, the newest licence in Rubies’ portfolio which is projected to be one of the most successful ones of the year. The dual strategy marketing campaign will combine content on both Rubies UK and author Laura Ellen Anderson’s social channels, so the costumes can be seen by a wider audience. The Amelia Fang costume is the newest licence in Rubies’ portfolio and is projected to be one of the most successful ones of the year. The book is based on the popular TV episode of the same name, written by Novel Entertainment’s co-founder and creative director, Lucinda Whiteley, and follows Henry on the trip of a lifetime, even though it isn’t quite what he was expecting.

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