IRN-BRU XTRA, No Sugar & Low Calorie Fizzy Drinks Multipack Cans with XTRA Taste - 24 x 330ml Cans

Product Information

Irn-Bru began being sold in Russia in 1997, and by 2002, it had become their third best selling soft drink. After its original bottler went out of business, a new deal was signed for the drink to be manufactured and distributed in larger quantities by the Pepsi Bottling Group of Russia in 2002. [69] Its popularity has been attributed to the drink's apparent similarity to discontinued Soviet-era soft drinks. [69] As of 2011, Irn-Bru sales in Russia were still growing. [70] Irn-Bru has long been the most popular soft drink in Scotland, with Coca-Cola second, but competition between the two brands brought their sales to roughly equal levels by 2003. [16] It is also the third best selling soft drink in the UK, [17] after Coca-Cola and Pepsi, outselling high-profile brands such as Fanta, Dr Pepper, Sprite and 7 Up. This success in defending its home market (a feat claimed only by Irn-Bru, Inca Kola and Thums Up; Thums Up sold out to Coca-Cola in 1993, and Inka Kola owners Corporación Lindley S.A. entered into a joint venture with Coca-Cola in 1999, giving up all rights to the name outside Peru) led to ongoing speculation that Coca-Cola, PepsiCo, Inc. or its UK brand franchisee Britvic would attempt to buy A.G. Barr. In November 2012 AG Barr and Britvic announced a merger proposal, [18] but in July 2013 the merger collapsed when terms could not be agreed. [19] Old small bottle of Irn-Bru A.G. Barr launched its Irn-Bru product throughout the Middle East. [ when?] It is found mostly in LuLu supermarkets. [67] New Zealand [ edit ]

A Irn-Bru poster which featured a cow and the slogan "When I'm a burger I want to be washed down with Irn-Bru" attracted a record 700 complaints, while family values campaigners were outraged when an advert showed a young women in a bikini holding a can and saying: "I never knew four-and-a-half-inches could give so much pleasure." Irn-Bru and Diet Irn-Bru have been formulated since 2002 by A.G. Barr to meet the regulations for food colouring of the Food & Drug Administration (FDA). Ponceau 4R, used in the UK formulation, is prohibited by the FDA. [72] Barr uses alternative food and drink colourants manufactured by a US company approved by the FDA. The product labelling also meets US labelling standards on nutritional information and bar code. Compliant Irn-Bru is solely imported by Great Scot International in Charlotte, North Carolina, which supplies distributors and retailers throughout the USA. Welcome to British Provender". British Provender Pty Ltd. Archived from the original on 27 January 2012 . Retrieved 14 November 2012. Irn-Bru has been distributed in Spain since the early 1980s servicing primarily the large British communities residing in Spain. It can be found in key tourist areas such as the Balearic Islands, the Spanish coastal region and Canary Islands with both the regular and sugar-free variant available. Outside of the United Kingdom, Spain is among the top 10 Irn-Bru markets.Foodborne Biological Hazards". Food and Drug Administration Compliance Program Guidance Manual (PDF). Food & Drug Administration. 9 November 2008. p.37. Leishman, David (2020). Consumer nationalism and Barr's Irn-Bru in Scotland. Cham, Switzerland. pp.148, 197, 201. ISBN 978-3-030-53382-3. OCLC 1203977259. {{ cite book}}: CS1 maint: location missing publisher ( link) a b "Irn-Bru signs Russian deal". BBC News. 29 January 2002. Archived from the original on 29 January 2016 . Retrieved 13 November 2021. Irn-Bru set to launch brand new high-caffeine energy drink this summer". The Scotsman. Archived from the original on 16 May 2019 . Retrieved 16 May 2019. Murray, Jessica (10 November 2021). " 'Love it': Alexandria Ocasio-Cortez gives verdict on Scottish favourite Irn-Bru". The Guardian . Retrieved 13 November 2021.

Irn-Bru is known for its bright orange colour and unique flavour. [5] As of 1999, it contained 0.002% of ammonium ferric citrate, sugar, 32 flavouring agents including caffeine and quinine (but not in Australia), and two controversial colourings ( Sunset Yellow FCF E110 and Ponceau 4R E124). On 27 January 2010, soft-drink manufacturer A.G. Barr agreed to a Food Standards Agency voluntary ban on these two colourings although no date was set for their replacement. [6] After lobbying by First Minister of Scotland Alex Salmond, a proposed restriction of Sunset Yellow to 10mg/litre was eased to 20mg/litre in 2011 – the same amount present in Irn-Bru. [7] As of August 2021, Irn-Bru still contains these colourings. [8] Irn-Bru ad leaves bad taste". BBC News. 30 July 2003. Archived from the original on 7 January 2008 . Retrieved 5 May 2010.

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Ofcom response to complaints about Leith Agency advert for Irn-Bru" (PDF). Ofcom. July 2004. Archived from the original (PDF) on 14 October 2008. As well as being sold throughout the United Kingdom, Irn-Bru is available throughout the world and can usually be bought where there is a significant community of people from Scotland. [2] The brand also has its own tartan. [3] It has been the top-selling soft drink in Scotland for over a century, competing directly with global brands such as Coca-Cola. [4] Overview [ edit ] Irn-Bru Sugar Free Irn-Bru and other Barr brands including Pineappleade, Cream Soda, Tizer, Red Kola, Barr Cola, and Limeade are still available in 750 ml glass bottles.